Never Be Another You by Gery Georgieva
    DKUK, Curator

    DKUK has commissioned Gery Georgieva to create a digital edition in conjunction with her show Never Be Another You running from until June 17, 2018. In this instance Gery’s work addresses how the female body is instrumentalised and commodified by economies of value such as advertising across both digital and physical spheres. This piece originates from a visit to a wig shop during a trip to Glasgow International in 2016 when Gery visited DKUK’s collaborative installation with Acid Prawn at The Savoy Centre. The arrangement of wigs stumbled upon and photographed have been manipulated, recontextualised and repurposed. Playing with ideas between functionality and decoration the works exists as a holding visual between films in the show reel at DKUK. For this edition the digital image will, with each download, create its own context as its functionality and accessibility continues to transform.

    Based in Peckham since 2014 DKUK is a salon with a difference, instead of a mirror clients look at art whilst getting their haircut.

    DKUK prides itself as a space exploring how we encounter art, whilst increasing accessibility to predominantly non-art audiences with a programme of diverse artists combining exhibitions, off site events and digital commissions.

    Opened by artist/hairdresser Daniel Kelly who worked at Toni & Guy before training as an artist, the concept of DKUK emerged when he combined the two separate areas of his life and stumbled on a new way to look at art in the informal environment of a hairdressing salon.

    Committed to bringing art to everyone, DKUK will commission exhibiting artists to produce affordable digital works for Daata Editions.

    www.dkuk.biz @dkuksalon

    DKUK is supported by Arts Council England.

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